a 
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QUADE, G. . ABADIE, V., BASTIDE, L., THOMAS-COURCOUXYX, C., CROSNIER, L., 
LEGROS, V., QUEAU, A., TRONCI, M. 
Mercator Ocean international (MOi), France 
DVERVIEV" 
Communication assets (both on and offline), ocean literacy 
tools, and societal awareness can be divided into three 
maior categories (although these all overlap substantially): 
1) Digital (Website, Tools & Social Media), 
2) Editorial & Press Relations, 
3) Ocean Literacy & Outreach. 
These are designed to deliver Copernicus Marine Service 
axpertise to a wider audience through the translation from 
scientific language and findings for our different target 
audiences, then to distribute and transfer such tools in an 
effort to drive uptake. During the first [2015-2021] 
Copernicus phase, we have produced over 3000 videos, 
360 articles & publications, and launched the redesigned 
website with a suite of new ocean literacy tools. This work 
is in conjunction with our events, training (Giordan et al., 
this issue), marketing (Abadie et al., this issue), and user 
uptake program (Durand et al., this issue) actions. Moreover, 
dur social media platforms have helped us to cultivate a 
growing community of scientists, policv-makers, and 
acean enthuslasts. 
1. MAIN ACHIEVEMENTS 
1.1 The main achivements are on the field of digital 
activities: Website. Tools and Social Media 
The Copernicus Marine Service website has evolved 
substantially over the course of the 2015-2021 Copernicus 
time period in terms of the static and dynamic content. In 
January 2021, a new version of the website was launched 
that was made in line with guidelines given to the different 
Zopernicus services to homogenise their web portals. This 
was done for both aesthetic and UX (user experience/ 
usability) purposes. Currently the product catalogue is 
decorrelated and it will also soon undergo a revamp in 2021. 
"he traffic to the site has increased steadily since 2016, with 
unique visits more than doubling. The editorial site (not 
including the ocean data products) has revealed some 
surprising trends. For example, the news and events and 
educational sections were among the most popular pages of 
the site. For this reason, the website revamp includes a new 
zuite of sections (described below) dedicated to ocean literacy 
as well as a more robust editorial publishing calendar. 
Dur main social media accounts are through Twitter, 
Linkedin, and Youtube. Twitter represents a channel where 
we connect well with our technical user-base as well as 
with policy-makers, organisations, and ocean science / 
zonservation enthusiasts. The base of followers has 
steadily increased from 2017 and we maintain an active 
and engaged community. Our Youtube channel has over 
3,200 videos, which include, but are not limited to: scientific 
zontent, animations, ocean literacy outreach tools, ocean 
data animations, conference presentations, and training 
and workshops. 
Another major achievement includes the multiple viewing 
tools that are now available for users to visually explore 
our different datasets. The MyOcean Viewer (pro version) 
was launched in 2020, which includes the ability to create 
cross sections, select regions, and generate graphs with 
selected variables. Layering, superimposing layers with 
different opacities, is also possible allowing users to 
zompare multiple datasets. In addition, the selected maps 
and time frames can be exported as videos, images or 
ambedded elsewhere. The original viewer as well as the 
Dretty View viewer are also available via the product portal.