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Full text: The Copernicus marine service from 2015 to 2021

ia. 
DURAND, E., CAILLEAU, S., CHABOT, G., DERVAL, C., DE NUCE, A., OBATON, D. 
Mercator Ocean International, France. 
DVERVIEW: MOTIVATION AND STRATEGY 
the successful elements of the service relationship, 
between Copernicus Marine and its users, more specifically 
Intermediate users who are themselves service providers. 
„he User Uptake Strategy has been set up to increase the 
loyalty and visibility of Copernicus Marine Service users, 
to attract new communities and to foster the service 
uptake. It includes the promotion of downstream services 
developed by private and public intermediate users, who 
zan demonstrate how Copernicus Marine information Is 
‚ntegrated into their own downstream services 
The User Uptake (UU) programme shows the added value 
of the Copernicus Marine chain till the end-users. 
—.J 
To encourage use and uptake of Copernicus Marine 
products, Mercator Ocean International (MOl) has set up a 
Copernicus Marine User Uptake programme driven by two 
challenges: 
demonstrating the use of the Copernicus Marine 
Service, 
„creating economic activity for private and public 
actors in the European Union. 
The User Uptake programme addressed the widest 
possible panel of users and its objectives were to identity 
A Kopamwe  B DB 
© 20162021 A 
A Na Concrete demonstrations 
All geoaraphical regions covered 
A way to show the value-added chain till the end-users 
L 5-year programme with € 1 M/year 
6 calls for tender - 122 bids received - 40 contracts selected 
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| https://marine.copernicus.eu/services/use-cases/demos ] 
\— C—— — — 
igure 1: The CMEMS User Uptake programme at a glance.
	        
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