MERCATOR OCEAN JOURNA: 
SEPTEMBER 2021 
LG. MARKETING CAMPAIGNS: THE EXAMPLE 
OF THE #CMEMSFORH2020 CAMPAIGN 
MOi has also deployed marketing campaigns to increase 
presence and visibility of the Copernicus Marine Service on 
all digital supports (social media and web portal), and to 
increase the blue market penetration. MOi has developed a 
mix of paid, earned and owned communication channels 
with campaigns to showcase and explain the offer and its 
evolution to all audiences and all market sectors. 
During the 2015-2021 period, Mercator Ocean has conducted 
several marketing campaigns In order to promote and raise 
awareness among the blue markets about the Copernicus 
Marine data. For example, in 2020, a dedicated campaign was 
zonducted targeting H2020 projects holders (Figure 4). 
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4 Visual identity of the #CMFMSforH2020 campaıar 
H2020 is a European Union program to build a society and a 
world-leading economy based on knowledge and innovation 
across the whole Union, while contributing to sustainable 
development. This covers activities ranging from research 
to taking new products to the market with a new focus on 
innovation-related activities, such as piloting, demonstration 
and support for public procurement and market uptake. 
The "Blue Economy” is of course included, and the 
Copernicus Marine Service has a key role to play in 
providing users across the globe with free marine data. We 
created the #CMEMSforH2020 campaign driven by the 
Copernicus Marine Service to: 
- stimulate marine data uptake among H2020 project 
holders, 
provide better understanding of the usefulness of 
Copernicus Marine data for scientific disciplines, the 
business sector and research institutes. 
Thiscampaign showcases H2020 projects using Copernicus 
Marine data with significant economic, societal anc 
anvironmental impacts. 
Oo engage all the different European Commission 
directorates and organisations involved in the H2020 
orogramme, a communication kit was built to increase the 
visibility and the impact of the #CMEMSforH2020 campaign. 
“his toolkit comprised a webpage, a news_article, two 
videos (a short version and a long version with user 
testimonies), an email template and social media posts on 
"witter and Linkedin. 
In only one week, the dedicated #CMEMSforH2020 hashtag 
generated: 
685,6 k digital Impressions across Twitter and Linkedin, 
- 60 tweets, 
- 45 unlaue contributors.