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„.JURCOUX. C., LEGROS. V., LAL 
‚QUSSE, C., QUADE, G., 
BASTIDE, L., CROSNIER., L. 
Mercator Ocean international (MOi), France 
The objective of the user engagement and market 
development activities is to foster uptake of the Copernicus 
Marine Service portfolio, develop market intelligence and 
seek new opportunities for data use in new communities. 
5uch activities encompass the definition of the Blue 
Markets to be targeted: 
explaining the Copernicus Marine offer to new 
communities, 
showcasing the use of data through use cases and the 
User Uptake program (Durand et al., this issue), 
launching marketing campaigns, 
organizing or participating to events showcasing the 
Copernicus Marine Service, 
- connecting with new partners and new communities. 
This paper provides with an overview of the user 
engagement and market development activities than have 
been developed during the 2015-2021 phase and provide 
with perspectives of what will be continued in the next 
2021-2027 ohäse. 
1. DEFINITION OF THE BLUE MARKETS 
The Copernicus Marine Service supports Blue Markets by 
providing data, information, and services across the three 
pillars of the United Nations Sustainable Development: 
Environment, Society and Economv. 
Mercator Ocean International (MOi) has first identified and 
defined the Blue Markets and then created web pages 
providing data, services, and information for each of the 10 
‘dentified Blue Markets: 
Polar Environment Monitoring, 
Policies & Ocean Governance & Mitigation, 
- Climate & Adaptation, 
Natural Resources & Energy, 
Ocean Health, 
- Coastal Services, 
Education, Public Health & Recreation, 
Marine Food, 
Trade & Marine Navigation, 
Extremes, Hazards & Safety. 
Contents (factsheet, videos, infographics, etc.) of each 
dedicated page explain in a didactic way, how Copernicus 
Marine data can be used and which variables are relevant 
for the specific Blue Market. Numerous inspiring examples 
‚use cases) are provided depicting how other organisations 
have already benefited from our marine data. 
In 2020, MOi has updated the 10 blue markets to 12 (Figure 
') to cover all user needs and markets, and for a better 
segmentation of the Copernicus Marine offer targeting 
different users. The two new markets are: 
- Marine Conservation & Biodiversity: the Copernicus 
Marine Service provides key data to monitor marine 
biodiversity and to protect Marine Protected Areas, 
preserving at-risk ecosystems, 
- Science & Innovation: this new market targets 
scientists and businesses illustrating how Copernicus 
Marine data can innovate in their practices and builc 
new applications and services for intermediate and 
final users